Social Media for Non-profits

Measuring Return on Engagement (ROE) is actually two measures:
SMART goal Return on Engagement, and the ROE of Community Commitment

Using these two metrics, an organization can get a pretty good sense of whether or not its online activities and strategies are working, and whether or not it is building a community of committed stakeholders.

  • How effective is your strategy at meeting SMART goals?
  • How effective are your tactics?

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